Episode Transcript

Trevor: Kirk we're back.

Kirk: How are you? what's new?

Trevor: Well so I haven't talked about Rosie in a while. So Rosie's my dog and puppy still really. She's she turns one in May. So Rosie has decided that I don't need an alarm clock anymore. Which you know take it's kind of like children I guess. So she's taken to you know she wants a pee break at about four in the morning. That's fine. Take her out at four in morning and then usually I can convince her to go back to bed but that means at five in the morning. Now, I don't generally want to be up at five, you know, some days, most days I want to up at six, but at five Rosie has decided that it's time to play ball and she has a glow-in-the-dark ball that she'll bring me and she'll lick my ears and lick my toes and generally make a nuisance of herself until I at least sit up in bed and throw the ball outside of the bedroom door. So anyway, Rosie's running the show, and Rosie's decided 5 a.m. Is the perfect time to play ball. Why do people need alarm clocks when they could have, you know, a dog lick their toes and ears until they play ball with them at five in the morning?

Kirk: Well, I don't know what to say about that, my friend. I have a black lab husky, and he whines occasionally to go build that out. But no, there's no ball playing at five in the morning. That ain't happening.

Trevor: Well, sooner or later, maybe we'll convince either A, Rosie to stop or B, Doris to not, you know, both Doris and Rosie have figured out that I am the dummy who will agree to play ball at five in the morning, so it's probably mostly on me.

Kirk: Well, I'm thinking if you're, if you are playing ball with the dog, dogs, dogs respond to training, man, you know?

Trevor: I am being trained very well.

Kirk: Yes, you are. Yes, your are. And I am, yes. OK, well, thank you for sharing that.

Trevor: No problem.

Kirk: Did you ever want to babysit our dog?

Trevor: How many bad habits do you want your dog to get?

Kirk: So, Newton? We got Newton.

Trevor: Newton. We got Newton.

Kirk: So tell me about Newton...

Trevor: Well, let's let's start with, you know, Newton's a good Canadian boy, elbows up,.

Kirk: Elbows up.

Trevor: So no, uh, sort of stumbled across Newton a month or two ago. Um, honestly, the thing that I think we first started talking on LinkedIn and back and forth and I may being grumpy that day and accused him of being a bot and he responded back very much like a human. And then actually his, uh, his first email to me. Was was a video like a you know a two-minute video just saying you know i think we should get on a chat and talk more which kind of blew me away and i'm still bogs, you know sometimes I don't respond to people because i don't feel like i've got the time to you know put together a two sentence email so it'll take me a few days to get back until i feel like i got time to sit down and write that. He sat down and made a video. So I gotta admit, you know, from a marketing point of view that hooked me right away, he made a video to say, he made it a video, to say we should have a video chat. So then you and I got on a call and chatted with him. I like him. Let's start with, I just, I like them. But from a cannabis point of you, the interesting niche he fills is it is difficult in Canada and most of North America or different places. Different parts of North America but especially Canada it is difficult to market your cannabis company whether you're a dispensary whether you are a grower there's a lot of rules about what you can and can't do advertising wise. And he's, he's got a workaround.

Kirk: Yeah, this is a very similar company as we interviewed High Day in Episode 139, so it seems like he's got a piece of software that would help dispensaries get their message out. So I think it's a slightly different product.

Trevor: It is and he talks about it more but you listen for the letters SEO, you know, we're not trying to bore people but that's that Search Engine Optimization and he explains it better but it's basically there's a lot more to it but if you type dispensaries near me into the Google search bar how do you rank highly on that and there's way to set up your website so that will happen.

Kirk: Which I learned and I hope to have a meeting with our web master in the next week because I did find this an educational episode as I was watching your video with him and listening to the interview I kept thinking, oh, oh we should be doing this, we should be doing it. So I got into the back end of our web page and started checking this stuff out.

Trevor: Yeah and uh we'll talk more at the end but yeah and because he likes like he said leading with value or basically Newton gives you at least five sort of free tips on you know how to improve your own SEO let's say you do have a dispense for your other cannabis business or frankly any business was just SEO in general about uh how that might improve so should we uh just let Newton, take it from here? Yeah, let's go into it.

Newton: Thanks for having me here, really excited to be here. I love your podcast, listened to a couple of them myself. So it's an honor to be hear today. So my name is Newton. I'm the managing director at e-Propel Digital. We're a marketing agency that helps cannabis dispensaries to get new customers without breaking the restrictions in cannabis and running into compliance issues there. And right now I'm based in Calgary, Canada. I grew up in Toronto for most of my life. And yeah, in terms of a bit about my background here. So I, you know, I grew up in an immigrant family. We didn't have much growing up. So growing up, my parents taught me to be really like resourceful and to work hard. So I played competitive badminton at the national level, sports wise. And thank you. And so a fun story is that my family couldn't afford like the extra training and private lessons that a lot of my top competitors were able to do. So my dad and I, we actually ended up making a Badminton Court in my basement. So we literally like put some floors together, put it on a concrete floor and then we drew lines and put up a small net. And I would train her for 36 hours a week in the summers to catch up to everyone else there. And that, that really taught me to be resourceful because it's like, Hey, like even, even when you, you know, don't have as much as your top competitors, um, you there's still ways to, to get around that. And I think, you, even, you maybe for some of the, the cannabis businesses out there, you even if you're not the biggest chain or the biggest competitor, there's always ways to be smart and to beat them out. And so that is still that mindset in me there. And let's.

Trevor: That's very cool. You're already solving problems as a badminton player.

Newton: Thank you, thank you. Yeah, and ended up being Canada's national champion and three time provincial champion. So was thankful to see the fruits there. From there went to study business at Queens University. Fun fact is that Elon Musk went to my school. So my teacher, one of my teachers was actually classmates with Elon Musk. So that was an interesting story for him. For things that that Elon did while he was at Queens. You didn't stay the full four years at Queens, you stayed two, two to four before you switched to the US. But hey, so so a little fun fact there. And yeah, personally, like, you know, I've always been. You know, someone that, you know, looks for ways to be reasonable and solve solve issues. So, you know, when I was even way back, you know, more than 10 years ago, I started a nonprofit that connects us high school students to volunteering opportunities, because I saw a gap there. I saw that, hey, like a lot of these volunteer organizations needed volunteers and couldn't find them. A lot of my friends at the time were looking for opportunities, couldn't find them, so I started our organization at Bridge The Gap and it's still been running for more than 10 years now. And after finishing school, I dove right into entrepreneurship. It was definitely tough. You know, failed a couple of businesses, the first two years. And then eventually when COVID happened, I saw an opportunity to go all in to launch this marketing business because there's a much bigger need for digital marketing. So I ended up, you know doing, variety of marketing services for different businesses. And where Cannabis came to play was really interesting because I had one of my clients who was in a e-commerce space. He was like, hey... Um, I have a, I've a friend of mine that is just launching Cannabis dispensary in Toronto. Um, you know, they could use some of your marketing help. And I was like, huh, cannabis, I would have never thought about being in this space. Um, You know, I think growing up, uh, obviously there's a lot of stigmas around cannabis. And you know I, I did see the journey of how cannabis got legalized, but obviously growing up this, you're still a lot of stigmata and Association is that Cannabis had with me, but, you know, over time I was able to, to like, you know, get past those stigmas because, you know, now I've, I've met a lot of people that cannabis has helped. I, you have friends that use cannabis regularly to help them with sleep, to help him to relieve anxiety. Uh, I have met a lot of actually dispensary owners. Um, you know, when I asked them, Hey, like what inspired them to start their own dispensary, they were like, Hey. Like they had, they usually have. A lot of them had like a family member or a personal experience where they had like some sort of serious health disease that traditional medicine couldn't solve, and then they turn into cannabis out of a whim and it worked. And they're like, wow, we got to share this with more people. And that does inspire them to, to launch the dispensary and go through the whole process. So, so I think it really opened my eyes in terms of just the, the benefits that cannabis brings when used the right way. And that really changed my perspective about Cannabis over the years. And that was since 2020, being in a cannabis space.

Trevor: No, that's very cool. And, you know, we always like hearing those stories that you found from the store owners. But that segues nicely into, so your company now is called e-Propel. I have that right.

Newton: Yes, thats correct

Trevor: So something we've noticed when talking to, whether it be growers or dispensary owners, there's a lot of regulations and restrictions around how they can get their word out there. Like every other business, there's no sense in having a business if no one knows you're there. I think that segues nicely into what you do for these dispensaries and other cannabis businesses.

Newton: Yeah, for sure. So, Cannabis is definitely an interesting space. It has this unique set of challenges, especially in the marketing realm, like you mentioned, it's a lot of restrictions. I think we've also experienced that firsthand from working with a lot dispensaries across the, you know, both Canada and the U.S. As well, because in Cannabis space, at least as of this recording, you know you can't run ads, you know on meta. It will get taken down if you talk about cannabis in any way. And, um, even on just your like organic social media profile, like let's say your Instagram page, your Facebook page, we actually had a, you know, we know a number of dispensaries where they had their like Instagram and Facebook page get taken out multiple times. And, uh, and that's not even running ads. That's just like, you don't like they grew it to like a few thousand followers and then one day Meta comes in and it gets shut down. And they literally have to start from scratch over again the next day. And I know one of the reasons is because currently, if you try to sell Cannabis on, you know, some of these platforms directly, you'll get the account taken down. So kind of a, by the way, just a little pro hack to get around that is to use your Instagram page and Facebook page to educate customers by like Don't say anything's like for sale. Uh, so that's why, like, you know, you might see some descriptions, uh, for dispensary's pages, like we'll have things like nothing for sale and that's literally just to stay compliant. So, uh. So that's a little pro tip there. Um, but yeah, there's obviously a lot, a lot more restrictions, you know, we can't do SMS and a lot of things. So then the question becomes, well, with, in light of all these restrictions, like how do you actually, um, you bring people in, right? And I think right now, a lot of dispensaries, they... Maybe try to do a word of mouth or try to use Leafly and Weedmaps, but, you know, that can be quite expensive, especially if you're going up against, you know, bigger chains, bigger players that have deeper pockets. Um, right. And so, so when, when I got into the cannabis space, like, you know, one of my goals was to help them to, to work around that. Um, and to get around these restrictions and we found, you know, through working with dispensaries in the last five years, that one of the best ways to get it around those restrictions is by leveraging Google SEO, because when you show up for dispensary organically on Google, like let's say people are searching dispensaries near me, cannabis store near me or dispensary in your city. Or if you do delivery, you know, weed delivery in your city, and you show-up organically on Google without ads, that actually doesn't break any restrictions. And you also bring in people who are actively searching for your cannabis products right now. So you also get a lot of good warm buyers when captured the right way. So that really opened up my eyes once we helped a number of dispensaries in our industry years and then more over time on just what is possible through them.

Trevor: No, that's very cool. Now, just because we get all sorts of people listening, let's break down SEO a little bit. You know, don't have to go into the nitty gritty, but just in case this is the first time someone's hearing SEO. So by this point, everyone has Googled something. But what they might not realize is how Google finds stuff is influenced by, let's say, how the web page is set up. So do you want to just give us a real? High level if no one has ever heard the word SEO before what that is and how it works.

Newton: So the best way to describe it is, we all had times when we had to Google something. Typically, it's to find a service or a product where we don't know any off the top of our heads. So it could be, maybe you want to find a restaurant nearby. You might go to Google Maps and search restaurants near me. And, you know, maybe you need a contractor to fix something in your house. You might search plumber in your city. And so SEO essentially is like the process of like, like when you see those results from those searches, whether it's restaurants near me, plumber in your city, the top results you see after the ad section, those results are there because of SEO. And now whenever you search on Google, there's, you know, there could be tens, hundreds, thousands of businesses and websites out there, but how does Google prioritize which ones that show up at the top of Google organically. So the process of getting there is SEO. And that's essentially we understand Google's algorithms, we optimize for it so that our clients show up when you search for those things. So for dispensary's case, if you were to search like dispensaries near me, we would want our clients to show up so that you go to their dispensary rather than the competitors. So that's actually how SEO works at a high level.

Trevor: No, no, thank you, because yeah, you know, we all of us, you know, not non computer people here, we hear words like SEO, but don't really know. So that was very nice. Thank you. So you're let's go back to your the first the first guy that you heard about friend of a friend who's how did how did you end up doing marketing for for that first dispensary and sort of how did that? How did that go?

Newton: Yeah, so it was definitely very eye-opening because they just got the license in Toronto. They were just opening up their store at the time and it was literally during COVID. So they had to do some sort of digital marketing because, you know, they were closed down. So, and so we had to build it up from the ground up, which was really interesting. And so with SEO... SEO is, I would say, a longer-term marketing strategy. It does take a few months for everything to kick in and see the traffic and sales results. So after a couple of months went by, all of a sudden they went from getting zero views on Google Maps to now they were getting 40,000 views on Google maps. And a lot of them are searching like Dispensary Near Me, Dispensary Toronto. These people viewing would then convert into people clicking on the website. Maybe they order something for, uh, online for, and then pick up in store. Or, um, maybe they, you know, when restrictions lifted, they would go to the store directly. Uh, or, and now they do delivery. So now they could order delivery from them as well. So, so I think it was just cool to see that, uh that impact over time. And this definitely helped them to get a lot of new customers because they were. Literally a brand new store that wasn't there for a couple of years, like some of the other stores out there, and so it helped them bring a lot of new customers that are now loyal customers for them. And the cool thing is that this is, like once you set up this system with Google SEO, it's something that keeps on feeding you over time. So you still retain a lot of the top rankings and that's still bringing them new customers today, which is really awesome to see.

Trevor: That is a great story. So just to get people sort of an idea of what you guys do, so let's pretend I now own Shewfelt Dispensary and let's make me a brand new dispensary in Winnipeg, sort of the biggest city in Manitoba, but like the guy in Toronto, I have no idea how to get traffic to my website or in my door, and I hire e-Propel. What would you guys you for me?

Newton: So as you're opening up your store, besides dealing with the licensing, the store logistics, a big question on your mind is, well, once the store opens, how do you bring in new people? And so I'll share an example from one of our clients that also knows this too. Like, you know, one of our clients The Woods Cannabis. They're located in a different location. They were just opening up the store when it came to us. And they had the same question in mind, right? Um, because like, you know, they're like, Hey, we have great products. We know that if they come into the store or if they find us, they will buy, right? Like, you're like they have, they knew they have superior products and their competitors. Um, but it was just a matter of helping people to find them. Right. So, so when we helped the Woods cannabis, uh, we helped, like that process helped in the bring an extra like three quarters of a million in additional sales per year through that whole Google SEO process. And I think it was seven months at the time. And so they went from like a brand new store to, getting this nice increase in revenue that just keeps on growing. And that also then helped them to open up more dispensary locations and grow the team and grow things over time. Because ultimately how SEO works for a dispensary owner. It's about bringing people in that are already looking for dispensary products, right? Because you've tracked a lot of first-time buyers to your store that are looking for cannabis, like they're searching for specific products, like vapes, or edibles, or whatever it might be, or just cannabis as a whole, right, and then once they come into your store, if you have great products and great service, but you can probably convince them to keep on coming back to your store over time, which brings a nice repeat customer, right? And so our job with the SEO side is to help bring them in for the first time for you so that you can then keep them for the years to come.

Trevor: That's fantastic. So, and I promise not to ask too many questions because you did tell me off air that's not quite ready for prime time, but you know, AI, everyone loves AI. I hear one of the new things your team is working on is not just SEO, but maybe something AI related. Can you give us a little sneak preview of what that's about?

Newton: Yeah, like we're really excited about AI. So I think the big thing that we see is like, you know, AI really has the potential to really exponentially scale dispensaries if you leverage it in the right way. Like I think one thing we're seeing with AI right now is alot of companies want to use AI and their processes and how they do things, but they're often not like, they don't know where to start. They, you know, a lot of them are not implementing it at a pace that they need to be to keep up. And a lot just kind of know basic ChatGPT that's finished about it. But it's a lot more to that, right. And I think there's, there's there's opportunities where, you know, like depending on what you were looking for, you can put it like an AI workflow together and all of a sudden, uh, you know, let's say if you have a team of, you now let's, say for each of your team members, rather than, you know, that one team member doing one person's output, you can have that one team member do 10 people's output 20 people's upward. Um, that'd be amazing. Yeah. So that helps, um, you know, like that helps dispensaries and just businesses as a whole to increase the revenue opportunities, but also saving time, saving cost as well. And we believe that AI is best to complement current team members. Like, you know, I know there's a lot of stories about AI replacing people, but we believe the opportunity is leveraging AI to complement what your current team is doing by helping them to do a lot more at scale. So that's where we see the opportunity of AI being in. You know, like, right now we're working on something there because we want to be ahead of the curve. I mean, we're already implementing AI into our SEO processes to increase the output for our clients. But we also see AI in use cases outside of SEO. So that's currently what we're working on right now as well.

Trevor: No, that's that's very cool. One of I'm not a disclaimer. I'm, not an AI expert by any stretch, but one of the analogies I liked is many, many, many years ago accountants use spreadsheets physical pieces of paper where they had, you know, numbers written out and in pencil with erasers and then a client would say, well, what would happen if I my expenses change to X or they would have to like physically erase them. So suddenly electronic spreadsheets Excel type things. Came into effect and suddenly, you know, I can change as many, you know, columns as I want 18 times in a second and, you know, so now one accountant can do so much more. We did get rid of the accountant, but one accountant can now do so much more at the spreadsheet. So that was an analogy. I was told I did not come up with that one that I kind of that helps me understand. I think a little bit about hopefully the way AI is going.

Newton: That's a perfect analogy, right? Like you said, like, you know, it didn't replace the accountant, but they're able to do a lot more and, you know make a lot impact, help a lot of people. And that's our vision with it as well. And yeah, like also, I know for some of the listeners here, you know we're also happy to get some rapid fire SEO tips, you if anyone wants. Thank you. You're one step ahead.

Trevor: What are some practical tips you can give to somebody about SEO?

Newton: Absolutely. So I always love to lead your value. And so I want to share five, like tactical SEO tips for the listeners out there. And you know, you're welcome to take it and implement it on your own. Or if you'd like some help for if you let me know, but a couple of tips for all your listeners out here. So number one, one of the best ways to kind of start in that process is to do competitor keyword research. So you could research the top ways that people are finding. Your products and your dispensary city. So a good way is like, let's say, you know, if you're in Vancouver, you can see what are the top Vancouver dispensaries that are showing up if you search like dispensary Vancouver. You can see, all right, well, what's their business ranking for on Google for what keywords, right? What search phrases? And you can say, you know some of those search phrases can be opportunities that you can then capture or perhaps maybe they're missing some opportunities that you're like, hey, there's also like a gap here that you can also leverage and capture as well. So that's tip number one is competitive research. Number two is content optimization, right? So you can align your website's content to what customers are searching for. So for example, your potential customers might have questions about like what are the regulations in your specific province or state, right? What are possession limits? Can they do delivery? Like what are some of the differences in terms of like choosing different products, right. And Google can't read images, so that means Google can read the beautiful products you have on your website. So one of the ways around that is You can add like some content below, like let's say you have a product or category page, you can add some content below it. It could be like an FAQ section or... Couple of, uh, you know, sections after the first part. And it just has some helpful content that your potential customers need. And as a by-product, you also rank on Google for SEO. So it's a win-win number three is Google reviews and replying to them. So, uh reviews are definitely very important these days, especially as people are shopping around with different dispensaries. So one of the things you look for is reviews, but reviews also help with higher rankings on Google. So, you can encourage customers to provide good reviews. And also just make sure to reply to them in a timely manner as well, because hiring engagement is also a good thing in Google's eyes. There's a number four is mobile optimization. So a lot of customers these days find dispensaries on their phones. We find that as much as like two thirds of people are searching on their phone these days, which is insane. So we want to make sure that your website is fast and responsive and easy to navigate, especially on mobile, like a good growth film is. It should load in under three seconds because otherwise they might leave. Number five, final tip here is to build neighborhood-specific backlinks. So Google Maps is important in SEO for dispensaries. So if people search dispensary near me, there's probably a couple of different neighborhoods around you, right, but by default, you're showing up at a different ranking spot in different neighborhoods. Like, maybe you're- the fifth position in this one neighborhood, but the 15th position in another neighborhood, right? So one of the ways to boost the rankings is you can have a directory listings that specifically target those specific neighborhoods so that you bring that fifth position to number one and you bring the 15 position to at least the top three of Google in that neighborhood. So that's a pro tip there on that side of things.

Trevor: Those are really good and thank you very much. Preview. We might have a special offer at the end of this, but before we get to that, was there anything else that I sort of missed about your story or the what e-Propel can do for cannabis businesses and dispensaries in particular? Anything I kind of missed in there?

Newton: I think you covered everything. You're a great host, Trevor, so.

Trevor: No, you make it very easy, Newton. So as I alluded to, Newton has generously offered a special deal for people listening to this podcast. So, Newton, what are you and the people at E-Propel offering?

Newton: Happy to talk about that. So as you can see, you know, I love to lead with value. You know, share those five tips. I share those examples and there's a lot more I want to share as well. But obviously there's only a certain amount of time here. And, you now, even with the five tips, like, if you want more tips, I'm happy to share more. But hey, some of you are probably like, hey, Newton, can you and your team just do this for me? And that's exactly what we do at E-Propel. If you're a dispensary owner and you're tired of dealing with the market restrictions and you, you're looking for a sustainable way to, to get new customers to your dispensaries on a consistent basis, even after 420, I know it's right. Google SEO is one of the best ways to do that. So, uh, we got a special partnership with Reefer Medness, uh where, you know, you can go to the link here. I think it's like an accounting link should be on the description or website.

Trevor: It should be on the show notes and we'll have it on the website. It'll be easier to find.

Newton: Right. Yeah. And so with that, you get to grab a special, special offer there. So, uh, so what we'll do specifically is, uh you'll book a call of me. Well, I'll do like a full, um, SEO analysis to see like, you know, where are you currently at, what are the opportunities in your specific location and you know like what it's like some tangible steps to help you to get there. I'll also show you, you know, as a bonus, happy to do like an AI audit as well to see. What are some other growth opportunities that can be covered with AI outside of SEO. Yeah, also as a special thank you for using that link. We'll also waive any onboarding fees. And again, this is all free and complimentary, right? We'll do the audits for free because we want to leave it at value. So, you know, you only got things to gain, right. So worst case, you have great information that you can use to help with other things in the future. And also, it also directly supports the show as well. So...

Trevor: It's a win-win. That's fantastic, Newton. We really appreciate it for the show. And honestly, I really think people will, dispensary owners of the cannabis businesses, I think they will really appreciate the services that E-Propel provide. So go down in the show notes, hit that link, chat with Newton and his team. I don't think you'll regret it. Kirk, I'm gonna start calling Newton. The Rocky of badminton now I'm picturing him and his dad creating the badminton thing, you know Some some eye of the tiger going as he's practicing And you know and it's he you know, just just like Rocky.  Now took to Rocky Two, he became Canadian champion. Yeah, that's

Kirk: Lessons from fathers, eh? Lessons form father. I was listening to him and you know, building a badminton court in your basement. My father taught me a lesson about stuff like that in some ways. When I was 13 years old, I made the All-Star team. So we had to travel to the interior of British Columbia to Kelowna, but we had raise money to go. So, you know, a lot of parents just gave their kids money. My dad decided to teach me a lesson and I had to go out and raise the money. You know, I was thinking, his dad taught him a lesson, build abandonments in court and practice. You know? And then the guy comes out as an entrepreneur because of it. I think it was probably a very early lesson for him that you can be good and get to work at it.

Trevor: And I think Newton has been a problem solver from the beginning for things like, let's build our own badminton court. So SEO, so I will not claim to be an expert, but what do you think you learned? What sort of questions did you have? What did you think about how to sort of rank higher on Google and other search type platforms?

Kirk: Well, that's the thing is that you know that there is an algorithm out there and how do you program your page so that it, it screams to the algorithm. And and cannabis is a restricted industry. So we're restricted. I mean, we're a cannabis podcast. We're restricted in social media. I've talked about this in past episodes Meta. Meta will not will not pitch our stuff and I find it interesting because Meta has come out and said that our product won't be, what is it called, promoted, won't sent, won't found in people's reels unless they follow us. So only people that follow us get our social media. But yet, Meta is always sending me stuff, hey, you should promote this one, right? You should promote that one. I mean, I think it was... I think it was BioSource, we got a lot of hits on BioSource and in social media and they kept telling me to boost it because they want money if we boost it, but they've also told us on the other side that they're not going to send our stuff out. So if we buy boosting, are we getting it sent out? Anyways, what I learned is that I think we need to go into our webpage, I need talk to Richard, our webmaster, our wizard. And start working on it for ourselves. So I think it was a nice self-learning thing.

Trevor: Absolutely. And I think it is, I don't think Newton's just yanking everyone's chain. I think, it makes sense that if you work on organic search, if you work on SEO, you're not breaking any advertising laws because really, people are actively looking for dispensary near you. So I want to find a dispensary near you, so we're not pushing it out there, we're just making it easier for you to find. I want you to find my dispensary before Kirk's dispensaries, but I think it's a really nice workaround. And he had, he mentioned a couple of them, but if you go to his, E-propels website, he's got example after example after example of companies who, he has dramatically increased their their search and search ranking and by that dramatically increase the amount of money they're making. So I'll put in a plug for the thing we put in plug for before. So I think it's very cool that Newton and his folks at E-Propel, if you look down at the bottom of the show notes here and we'll make it obvious on the website, if you are a cannabis business owner, a dispensary owner and want Newton's team to have a look at what you're doing. We've got an offer to make that easy to do, and you'll get some extra freebies for doing it.

Kirk: I think that's a great idea. We'll have that relationship. It was a good interview, Trevor. It's nice to interview business people. I do enjoy this little job we have, talking to people that are passionate about cannabis. And it's always interesting to hear their stories and how often people slip into it without even realizing. It's sort of like, you know, practitioners, prescribers get pushed into cannabis because their patients tell them to. This guy, this guy Newton, Newton, he gets himself pushed into because a friend wanted some help and he goes, oh

Trevor: Yeah, a friend of our friend was open to dispensary. Hey, Newton, you know something about that marketing. Can you help him? Yeah, I guess so.

Kirk: I guess so. It's fascinating to hear those kind of stories. So once again, another good one Trevor and

Trevor: It was. I am Trevor Shewfelt, I'm the pharmacist

Kirk: Oh, you got that out really quickly. I'm Kirk Nyquist, I'm the registered nurse, and please, if you like what we're doing, get on social media, forward our stuff. Especially with Meta, man. Push our stuff. Let other people see what we do because Meta's not helping. LinkedIn is probably where you'll find Trevor and I the most. We both linger on LinkedIn. And of course, our webpage is hugely informational, but may not be necessarily searchable. So I have to get on there and change it.

Trevor: We're working on our SEO. We're Working on it.

Kirk: So another good one, Trevor. Thank you very much. I enjoyed the conversation.

Trevor: It was good, thank you very much Newton and everyone at E-Propel and we'll talk to everyone later.